It was the Summer of 2017…
We had no idea what would unfold when our film crew activated
the red light on the cameras.
As we stood on stage, at our dental event in Cancun, Mexico
the audience waited.
The broadcast was about to begin.
After months of preparing for an event-format that had never
before been attempted, time froze.
We held our breath.
We were “live”… in-person and online simultaneously.
It was surreal.
Would anyone in dentistry watch?
After making sizeable investments and months of preparation
any viewers watch us from the other side of the video cameras?
The viewers started pouring in.
Dentistry’s first Live CE online broadcast was, well, Live.
The first couple hundred viewers started watching.
And more came.
They kept coming…and coming.
How many viewers could the system hold?!
Our film crew worked the cameras. Our tech team on 3
continents monitored thousands of live comments from a hyper-engaged online
The comments and the emojis scrolled faster than our team
Viewers started interacting with the speakers.
And the speakers
engaged with them.
It was a more engaged event than we conceived of!
This was an entirely new experience for a dental event.
It was obvious from the engagement that the audience loved
After a sigh of relief, we officially created – and successfully
held - dentistry’s first Live-CE broadcasted from Cancun, Mexico.
In total, we had over 50,000 views.
A record in dentistry was set.
We later digested what happened and quantified the results:
CE credits were earned by the thousands.
- Emails were captured by the thousands.
- Speakers presented to massive unreached international audiences and
professionals watched from across the world…
And sponsors lined up to invest in our next events.
It was clear that this format would change learning in dentistry
“More events in
dentistry need this solution”
TODAY IN DENTISTRY’S
Here’s the tough reality we need to discuss: Events in Dentistry
are changing rapidly.
It’s no secret that, in just the last few years, the business
model has shifted dramatically. You have probably noticed this too, even in
We can all feel the problem.
The event strategies which worked even a couple years ago just
don’t draw the same audiences.
And this is where things
Smaller audiences mean fewer sponsors.
Fewer sponsors mean lower budgets.
This has a downward spiral effect.
Smaller budgets take events backwards with smaller experiences.
Right now, sponsors of traditional events in dentistry are
questioning their investments and event hosts are working harder for the same
The event hosts who delay changing immediately will be caught
in an irreversible financial trap.
Make no mistake - this shift is accelerating, even in just
the last year.
BUT THERE IS GOOD NEWS...
The Live Broadcast model is simple.
It works because it reverses each of the problems for
traditional events in dentistry.
The events who survive this change will rise faster than any
of their competitors. Those who take action will suck the air out from the
industry and into their brand.
But action must be taken RIGHT NOW.
All change affected by technology has an exponential and
There are the disrupters and those who are disrupted.
That’s why this is such great news for your event, because
you can implement it immediately.
You can include a Live Broadcast into your existing event
right away, literally starting with the click of a button.
Here is what you need to know:
WITH A LIVE BROADCAST…
Your stage attracts
the biggest names in dentistry because of a larger, more engaged
More revenue is
earned through advertising sponsors who are begging for the most relevant
and productive event exposure. This gives your event a bigger budget for a
Your event gains higher
prestige through a broader appeal to today’s new wave of dental
professionals. And you earn massive goodwill by giving Live-CE credits to the online
recognition is elevated worldwide appealing to an audience who can
experience your brand from anywhere.
The reality is that today’s dental professionals want more from
events. They want a richer experience, they want to be entertained and they
want to choose their content and consume it on their time.
Attendees want relationships with those brands.
And vendor sponsors want to invest in THOSE events.
The brands who deliver THAT style of event will have staying
They’ll have bigger audiences.
They will attract the best speakers.
More prestige will theirs.
These brands will get the most recognition.
These events will have greater revenues with more excited
And best of all, these events will create an elevated
experience for their attendees.
And that is why, paradoxically, the Live Broadcast actually
HELPS the in-person experience. With more buzz surrounding an event, more
As the brand is boosted with a Live Broadcast, the event
gets more visibility, sponsors are proud to invest, top-tier speakers want in.
The buzz is about your event goes viral. The entire customer experience is elevated.
THE BEST NEWS…
==> All of this is easy
to start. <==
A Live Broadcast is one-time opportunity in today's realities in the dental industry that many event-hosts will miss out on.
Those events who miss out will look back and regret they
missed the chance to elevate their brand. They will see that they missed their
window of opportunity to get the customer loyalty when the industry was
Those brands will be faced with very, very tough choices for their
But those who start now, the best vendors, brand prestige
and attendee experience will be the result.
Very rarely does a moment a change offer such a strong
upside, including greater benefits to an existing brand. A Live Broadcast is
that opportunity for dentistry’s existing events.
YOUR NEXT STEPS:
We’re on a mission to enhance this new era of events in
To do this, our team will facilitate and host your entire online broadcast.
Our team coordinates all the:
- the timeline and
technical and logistical aspects of the live broadcast.
We host YOUR event from
stage to create the highest levels of engagement.
Our crew flies out to run the
broadcast portion of the event. We coach your team through the new revenue opportunities,
appealing to the best sponsor vendors.
And we help you launch an online experience to reach a
wider, more engaged audience for your brand.
But we only accept 1
applicant per month for this program.
With hundreds of hours of preparation, technology building, revenue
creation, live hosting and post-production we are only available for 1 event
CHANGE IS HAPPENING
Join us in creating the opportunities for this new era for
events in dentistry.
The change is happening now.
And the events who begin today will be the ones who benefit
into dentistry’s future as we progress together.
==> Start by clicking the
And elevate your event to the next level!
~ Jayme and Elijah
on the next page, tell us about your event and the impact we
can make together so we can see if this is a good fit. We want to know how a Live
Broadcast can elevate your brand!
Click the orange button to advance to the next page.